Yes You Can manage your Google Ads Campaigns In-House

Free of charge

• Google Ads + Web Tracking Audit
• 60 min of Training in Munich or through Web-Conferencing

Paid service

• Tracking: I set up your own goals in Google Analytics in conjunction with Google Tag Manager
• Optimization: I reorganize your campaign structure to mirror your website and company's goals
• Monitoring: I create for you customized KPI reports so you can monitor campaign performance (in Google Ads, Google Analytics or Data Studio)
• Training: We schedule onsite or web conference training sessions so your staff can manage Paid Search campaigns internally and successfully! Please check some SEM pricing examples

Paid Search Advertising: In-house or Agency?

Do you think that having an agency manage your Google Ads campaigns is a viable solution in the long term? Personally I don't think so. Here is why:

• With Google Marketing Platform, Google provides all the tools you need to easily manage campaigns in-house. More than ever, all that an agency can do, you might do it better!
• Your own employees often have more commitment to their work and a greater motivation to make their campaigns successful than an agency servicing multiple clients
• Your own employees know your products and internal processes much better than anyone else outside the company
• An agency is slower to implement changes than an in-house team due to a predetermined time allocated per client
• You don´t want to miss out on the support you get directly from Google. Google support team helps thousands of advertisers to grow their business with Google Ads. So even if your spend is low, you will very likely receive a phone call invitation to review the account in detail. The email support is also excellent
• At last, when you have an in-house strategy the precious data and know-how you´ve accumulated over the years will remain inside the company

Successful in-house Paid Search

We work together to develop the ideal strategy to ensure that your campaigns are an integral part of your company’s success. Here are a couple of things you must have in order to manage Google Ads internally and successfully:

• A clear idea of what your goals are and what you want to achieve with your campaigns. Defining a target Customer Acquisition Cost or a target Return On Ad Spend is key before you do anything
• A reliable tracking using Google Tag Manager and Google Analytics
• A good campaign structure with relevant keywords and text ads
• A simple KPI Dashboard using Google Analytics or Google Data Studio
• A clear methodology to make sure you optimize spendings but also do not miss any opportunity
• Have a motivated person who is able to spend at least half a day per week on campaign monitoring and optimization